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For the past decade, SEO has been the most powerful growth engine for businesses in the digital space. But now, a new shift is happening fast, because AI is changing the way people search. According to a 2024 survey by…

2025 marks a major shift in user search behavior. They no longer just type a few short keywords and choose a website from a list of results. Now, they’re having real conversations with AI-integrated tools like ChatGPT, Perplexity AI, or…